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Breaking
records, kicking ass and defying his lockdown status
are just the tip of the iceberg of things T.I.
is up to upon the release of his sixth album, Paper
Trail. Released September 30th on his own Grand
Hustle label (via Atlantic Records), the CD made
a phenomenal arrival atop the Billboard 200 with
total first-week sales in excess of 568,000, marking
the multiple Grammy Award-winning superstar's third
consecutive #1 chart entry (following 2006's platinum-certified
King and 2007's platinum-certified T.I.
vs. Tip). The album's unparalleled first-week
sales success represents a personal best for T.I.,
as well as Atlantic's biggest-ever one-week scan
since SoundScan began in 1991.
As if all that weren't enough,
T.I. has literally exploded into the top spot on
Billboard's "Hot 100" with "Live Your Life (Feat.
Rihanna)," the second single from
Paper Trail. In only its second week on
the chart, the single has ascended into the pole
position from last week's ranking at #80 –
the biggest-ever one-week leap to the top. The #1
success of "Live Your Life" shatters the previous
record for largest ascent to #1 – a feat set
just six weeks ago by T.I.'s own "Whatever You Like,"
the RIAA platinum certified first single from Paper
Trail. That track rocketed to #1 from #71 the
week of September 6th and has remained there until
this week (at presstime). This achievement establishes
T.I. as the first artist to replace himself at #1
since Usher in 2004.
So it's no wonder T.I. has been
nominated in three major categories for this year's
BET Hip Hop Awards: MVP of the Year, Lyricist of
the Year and Best Live Performer. The third annual
ceremony will be held at the Boisfeuillet Jones
Atlanta Civic Center on Saturday, October 18th and
then air on BET, Thursday, October 23rd at 8:00pm.
The man is making history turn! With sales of nearly
335,000, his latest single, his follow-up Justin
Timberlake collabo "Live Your Life," has
logged the biggest-ever first-week digital singles
sales in history, rocketing up the airplay charts
at Urban and Rhythmic. The video will be debuting
soon, following the major rotation that Paper
Trail's previous single "Whatever You Like"
has been receiving. Furthermore, "Whatever You Like"
continues its #1 reign over Nielsen Ringscan's "Top
200 Mastertones" ranking, with sales now approaching
three-quarters of a million. The chart success marks
Warner Music Group's second-ever #1 ringtone, following
Flo Rida's record-breaking "Low."
At T.I.'s recent sold-out "MySpace
Release Show" at the Key Club in Hollywood (which
featured surprise guests Rihanna
on "Live Your Life" and Kanye West
on "Swagga Like Us"), T.I. also received a special
plaque celebrating his historic passing of the 2
million friend mark on his official MySpace page
(http://www.myspace.com/trapmuzik)
– a new record by a hip hop artist. T.I.'s
MySpace page has seen record-breaking traffic in
recent weeks, with "Whatever You Like" having now
earned over 26 million streams and counting. In
addition, the page is among MySpace's top five viewed
pages daily. Earlier this year, T.I. found additional
success in cyberspace, with the launch of the social
networking website, www.streetcred.com.
All of this action and acclaim
is coming at the service of yet another impressive,
complex and diversified effort form the crossover
hip hop superstar. Music Website Pitchfork.com praised
T.I.'s new album thusly: "(Paper Trail)
shows a willingness to do something other than coast
from hook to hook. The album manages to be a more
detailed manuscript of Tip's complexity: An impending
incarceration has lit a fire under him, triggering
an impulse to challenge himself." Speaking about
his plans for the impetus of the album, T.I. himself
said, "I'm going to answer a lot of questions in
the music. It's intense and insightful; it's gonna
shake up the game and it's me at my best."
Paper Trail's title
is a direct reference to T.I.'s return to literally
writing down his lyrics – a practice he hasn't
engaged in since his debut, I'm Serious,
in 2001. Ironically, he found that going back to
the basics has helped him evolve into a better MC.
"I've had phenomenal success on my previous albums
by just going into the booth, letting the music
flow through me, and being spontaneous with it.
This time I wanted to try something different. My
writing is a little more structured and thought
out, but it's still art at the end of the day. It's
still free-flowing."
The album's lead single "Whatever
You Like" was a glamorous glance into what it would
be like to receive the royal treatment by the King
of the South. Produced by acclaimed hit-maker
Jim Jonsin, the seductive jubilation takes
us to a place where the only thing more abundant
than the King of the South's endless cash flow,
is his limitless flow of rhyme and melody. "In so
many of my records that I've crafted that address
women, the ladies have catered to me in those songs,"
Tip says. "In this particular record, I wanted to
show my appreciation and reverse the roles a little.
I tell the females don't worry; the sky's the limit.
No desire is too great. Live your fantasy."
Paper Trail's first
street tease, "No Matter What," is the definitive
declaration of T.I.'s stance as a man undeterred
and an artist unrivaled, as well as a testament
to how his faith in a higher power helped him get
through a very public period of turbulence in his
life.
"Somehow I rise above my problems
and remain here," the hip-hop veteran raps. "Yeah,
and I hope the picture painted clear/ If your heart's
filled with faith then you can't fear/ Wonder how
I face years and I'm still chillin'/ Easy, let go
and let God deal with it."
In November of 2007, T.I. was
arrested on firearms possession charges. Subsequently,
he was placed under house arrest for almost seven
months. Earlier this year, Tip pleaded guilty and
he faces jail next year. He has also been ordered
to serve over 1,500 hours of community service.
"Obviously that was one of
the worst mistakes of my entire life, but I will
not let that mistake characterize my existence or
my contribution to society," says T.I. "I cannot
go back and change the past, but I can learn from
it, and teach others how a poor assessment of a
situation can not only affect you drastically but
also impact the ones you love. It's something that
I still have to deal with."
There will never be a quandary
too large to make T.I. give up hope. The King of
the South has made the pledge to himself, his family,
and his fans to always hold his head high and persevere
through any predicament — whether it be persecution,
prosecution, or the loss of loved ones.
Another emotive moment on Paper
Trail is "My Life, Your Entertainment," featuring
guest singer Usher. The King talks
about some of the consequences of being a high-profile
celebrity and candidly speaking MC. The public gets
to see both your joys and your grief played out
right in front of their eyes: "My life, your entertainment/
My sorrow, your amusement/ Laugh at my pain and
anguish/ So famous I could lose it."
Paper Trail isn't a
musical doctrine filled only with harrowing experiences,
however. What would a King be without celebratory
anthems… especially the King of the South,
who has always served anthems for the clubs and
streets in addition to mindful fodder in his body
of work. Without exaggeration, "Swagger Like Us
(S.L.U.)" is an historic moment not just for T.I.,
but for all of hip-hop. The song is a lyrical collage
of metaphors, braggadocio and style painted by the
foursome many have nicknamed "Rap's Olympic Dream
Team": Tip, Jay-Z, Lil
Wayne and the record's producer Kanye
West. Each MC not only displays his distinctive
cool, but each ferociously attacks the M.I.A. sampled
soundscape with brash wordplay showing why they
all tower over rap's most elite.
"This record is nothing short
of monumental," T.I. promises. "Everyone who participated
has had A-status credentials for years. It's always
great when you can work with friends of yours who
you socialize with outside of music. But what's
greater is when all of those parties can come together
to bring forth a classic caliber collaboration."
As an example, "Live Your Life" pairs T.I.'s distinguished
insight and smooth-as-a-silk-Louis Vuitton pocket
square-delivery with the sweet harmonies of fellow
Grammy-winner Rihanna.
The roster of producers on the album includes Swizz
Beatz, DJ Toomp, Drumma
Boy, Danja, Just
Blaze and Justin Timberlake.
T.I. recorded over 70 songs for the album before
narrowing it down to the final cream of the crop.
"When I make LPs, I get into such a focus; you have
to drag me out of the studio sometimes. This is
my passion."
Tip's second professional love,
as a film actor, has just taken a major step forward.
He has signed a three-picture deal with Screen Gems,
which will see him both acting in and producing
movies. One of the projects, Bone Deep,
is a heist thriller. "Obviously that type of deal
is monumental for me and my company," the Bankhead,
GA native enthuses. "I'm learning my craft as a
thespian, and I know I have so much to offer on
both sides of the camera. It's a blessing to have
the opportunity to fulfill my goals in Hollywood.
This is the first of many big steps for me."
Earlier this year, Tip found
success in cyberspace, launching a social networking
website called www.streetcred.com.
As 2008 progresses, T.I. continues to lend his powerful
voice towards the betterment of communities across
the entire country. He recently aligned himself
with the Hip-Hop Caucus, an organization dedicated
towards promoting voter registration and telling
youth the importance of going to the polls. The
initiative targets adults between the ages of 18-29
and utilizes grassroots organizing tactics to get
them to use their votes in the upcoming Presidential
election.
Tip's clothing line Akoo designed
the "Respect My Vote" tee-shirts that are being
promoted in conjunction with the "Get Out and Vote"
campaign. Akoo's hard launch happens this fall,
with the apparel garnering placements in major retailers
across the country. Akoo's pieces – which
range from shirts to jeans – reflect Tip's
diverse and lauded fashion flair.
Since 2001, T.I. has grown to
become one of the most revered and successful artists
in his genre, racking up millions in album sales
and a myriad of awards, among them two Grammys.
In July of 2007, his conceptual masterpiece, T.I.
vs. T.I.P., debuted at the top of the Billboard
charts, selling nearly 500,000 units in its first
week of release, on its way to RIAA platinum certification.
T.I. vs. T.I.P. featured guest appearances
from Eminem and Wyclef
Jean. The album birthed the smash single,
"Big Things Poppin' (Do It)," which was also featured
in an ESPN ad campaign.
In 2006, T.I. – known
in Hollywood as Clifford "Tip" Harris – made
his critically acclaimed star turn as the leading
actor in the coming of age film, ATL. He followed
up that role by acting alongside Oscar winners Denzel
Washington and Ruby Dee
in the blockbuster drama, American Gangster.
In 2009, Harris will be tackling television with
an inspirational reality show airing on MTV. The
yet-to-be-titled show will center on his life on
probation in the year leading up to his impending
year-long jail sentence.
Music and movies are just the
tip of T.I.'s entertainment conglomerate. He's also
expanding into comedy tours, the night club and
restaurant scene, management, record producing,
fashion – and he'll even serve as "Guest Editor"
for the November issue of King magazine.
"I wake up every morning feeling in my heart that
my greatest accomplishments are ahead of me," he
says. "It's the excitement that is sustained by
coming up with your goals, realizing them, and then
coming up with new ones."
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