Almost synonymous with the ever-busy L.A. branch of ASCAP are Rhythm & Soul executives Alonzo Robinson (Senior Director, R&S Music Group) and Jay Sloan (Director, R&S Music Group)—guys who happen to be on the front line of dealing with the PRO's numerous songwriters, high profile events, and are respected music industry tastemakers.

Talk a bit about what you two actually do?
Both: Our jobs consist of maintaining and increasing repertory, resolving members' inquiries, assisting with member education, and career development.

How involved are you in the ASCAP Rhythm & Soul Awards Show?
Both: It's definitely a team effort – but we're involved in everything from song title research of top charted year end songs, reaching out to our award winning members, venue seating, booking talent, rehearsal/show schedules, and walk on music.

How do you come up with the ASCAP seminar and mixers?
Alonzo: Jay and I sit down together and brainstorm about event ideas that are beneficial to our members; then we plan out the event.

Alonzo, what kept you at ASCAP for so many years?
Alonzo: Some songwriters, producers, and the music. Most of the folks I get to work with make my experience a blast.

What writers/members have surprised you the most?
Alonzo: For me I would have to say, my man, Brian McKnight. The guy is an Ever-ready Battery that he keeps going...and going!
Jay: We have a lot of great writers, so their success does not surprise me. What surprises me is other great writers that are not as successful.

Do you all have go-to people in this industry whose opinion and judgments you really trust?
Alonzo: I have a few folks that I value their opinions, but too many to list.
Jay: Besides my colleagues, Alonzo Robinson, Tremayne Anchrum and Walter Jones, there's just too many to name.

What about working in L.A. as opposed to Atlanta or NYC?
Alonzo: I love L.A.; it's the greatest city on the planet. I love the ATL and NYC, but L.A. is the joint for me.
Jay: Nothing beats L.A., great weather, beautiful people; it's the entertainment capital of the world!

What advice do you give to your newbie or frustrated songwriters?
Alonzo: Keeping grinding, keep calling, keep dreaming bigger, and you'll get there.
Jay: Continue working on your craft, believe in yourself, and know your competition. If you're a writer then you need to know the other chart-topping writers.

What do you find most fun about your jobs?
Both: Working with the R&S Team, meeting with writers and producers (finding that next star), listening to music, developing relationships with industry executives, and creating events.

Where is the industry going?
Alonzo: There's a lot of opportunity for independent artists now.
Jay: I agree, and I believe there will be much more opportunity in the digital music world.